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Marketing Calculators

Marketing Calculators

Calculate campaign costs, click and conversion rates, revenue ratios and ecommerce profitability from your own figures.

ROAS CalculatorCalculate return on ad spend as a multiple and percentage from attributed revenue and advertising spend.CPC CalculatorCalculate average cost per click from campaign spend and the number of recorded clicks.CPM CalculatorCalculate cost per thousand impressions from advertising spend and total recorded impressions.CTR CalculatorCalculate click-through rate from clicks and impressions and express the result as a percentage.Conversion Rate CalculatorCalculate conversion rate from completed conversions and the number of visitors, clicks, sessions, leads, or other eligible opportunities.Cost Per Lead CalculatorCalculate average cost per lead from acquisition spend and the number of leads generated.Cost Per Acquisition CalculatorCalculate average cost per acquisition from campaign or acquisition spend and completed acquisitions.Average Order Value CalculatorCalculate average order value from revenue and completed orders for the same reporting period.Ecommerce Break-Even ROAS CalculatorEstimate break-even return on ad spend from average order value and variable costs including COGS, fulfilment, fees, and other per-order cost.Marketplace Fee CalculatorEstimate marketplace and payment fees, net payout, and effective fee percentage from sale value and configurable fee inputs.Customer Acquisition Cost (CAC) CalculatorCalculate blended customer acquisition cost from advertising, payroll, tools and other acquisition spend.Customer Lifetime Value (CLV) CalculatorEstimate revenue and gross-profit customer lifetime value and compare it with CAC.Ecommerce Profit CalculatorEstimate store profit after product costs, advertising, fees, refunds and fulfilment.Shipping Profit CalculatorEstimate per-order contribution after shipping, packaging, fees and product cost.

How to Use This Calculator Directory

Choose the calculator that matches the metric or technical question you are trying to answer. Keep source values from the same reporting period or technical scenario, use the units stated by the calculator, and review the formula shown with the result. The directory itself is intentionally ad-free so calculator navigation remains visually distinct from advertising.

Marketing metrics should be compared using the same attribution window, revenue definition and reporting period. A good advertising metric does not automatically mean a campaign is profitable. Save the assumptions with any result that will be shared or reused, particularly when a percentage, fee basis, bitrate, pixel density or campaign attribution definition could be interpreted in more than one way.

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Trending & Newly Added Calculators

Added or improved from the supplied Google Trends search data, with transparent formulas and editable assumptions where rates can change.

Marketplace / eBay Fee CalculatorSelling fees, ads and profit margin.

Follow the campaign from impressions to revenue

Use the CPM calculator to compare impression cost, the CTR calculator to compare clicks with impressions, and the CPC calculator to compare spend with clicks. The conversion rate calculator looks at the share of visits or interactions that meet your chosen conversion definition.

One campaign, several measurements

For $500 of spend, 100,000 impressions and 1,000 clicks, CPM is $5, CTR is 1% and CPC is $0.50. These metrics describe cost and response at different stages. They do not establish how much profit those clicks produced.

Keep attribution consistent

Use the same campaign, reporting dates and conversion definition for inputs that belong together. A platform's attributed sale can differ from a payment record or a sale assigned by another analytics tool. Comparing channels with different attribution windows can make an apparent efficiency difference misleading.

Use the ROAS calculator to compare attributed revenue with ad spend, then review product cost, fees, shipping and returns separately. Revenue divided by spend is not the same as profit. Save the assumptions with the result when comparing campaigns or planning a revised budget.